Design Thinking

Design Thinking

We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

Describing UX

Describing UX

Do you ever find it challenging to explain to people what you do for a living? See how other UX professionals do it.

Text Scanning Patterns

Text Scanning Patterns

Eyetracking research shows that there are 4 main patterns that people use to scan textual information on webpages: F-pattern, spotted pattern, layer-cake pattern, and commitment pattern.