UX vs. UI

UX vs. UI

User experience and user interface are highly related. Both are important, but what’s the difference between UX and UI? (Often confused!)  ...
UX in Product Management

UX in Product Management

What makes a successful working relationship between two team members? A few things that come to mind are empathy, having a common goal and excellent communication. These traits are important when thinking about those who use your product, but also with the working...
Do it anyway…

Do it anyway…

Don’t get yourself locked into the idea that you have to know, at every point in a project, exactly what your requirements are, exactly what will result in the best UX or exactly how something should be designed. You can’t, you don’t, and you shouldn’t be expected to.

The Halo Effect

The Halo Effect

The Halo Effect says that any one element in a user’s experience with a company will rub off on their interpretation of other elements and their feelings about the company as a whole. Good design in one part of a website will make people like other parts better (and like the company better), but the opposite is also true.

Unmoderated User Tests

Unmoderated User Tests

The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.