Landing pages are getting traction nowadays and the reason behind their overnight fame is their effectiveness to boost conversions and leads.
Don’t get yourself locked into the idea that you have to know, at every point in a project, exactly what your requirements are, exactly what will result in the best UX or exactly how something should be designed. You can’t, you don’t, and you shouldn’t be expected to.
The Halo Effect says that any one element in a user’s experience with a company will rub off on their interpretation of other elements and their feelings about the company as a whole. Good design in one part of a website will make people like other parts better (and like the company better), but the opposite is also true.
The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.